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Principles in Branding Hi Tech products

April 05, 2009

In general, we are used to hear branding in consumer products like in dairy (DANONE), cars (GM, Toyota) and other. When delivering Hi Tech products such as software or hardware there 2 layers to create your brand.

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Tips for this challenging period - part 1

Feb 15, 2009

Marketing: Give More.
Check what kind of a measurable added value can you give your customers. Can you improve the process with them and save them money? Can you give them any extras to their order?
 
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The Radar Management Chart

Jan 08, 2009
 
Management first-glance principles
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